If an image is worth 1,000 words, what’s the worth of 30 images per second accompanied by sound? Video can be used to convey certain messages in a much clearer and simpler fashion, thereby helping to support your sales and customer service.
Here are four reasons why you should use video to promote your business online and increase sales, plus how to get started.
- Your customers like videos
People watch videos on their computers, tablets, smartphones, etc. With increasingly affordable bandwidth, three quarters of smartphone owners watch at least one video per week on their device.1
- Companies that use videos appear more credible
The statistics say a lot: over half of web surfers agree that companies that use video to present their products and services are more reliable and trustworthy than those that don’t. But that’s not all: 71% say that videos leave a positive impression of a company.
- Videos really impact buying behaviour
According to a study by Animoto, 96% of consumers find videos helpful when they are shopping online. And three out of four state that watching a video on how a product works increases the likelihood that they will buy it. Does we really need to point out that this would have a direct positive impact on your income statement’s bottom line? This is a great avenue to explore for obtaining new customers.
- Online videos drive more sales…even when web surfers don’t watch them!
This might seem like a paradox: the mere presence of a video increases sales, even if web surfers don’t watch it.2 Why? By presenting a video, you’re demonstrating that you have enough confidence in your product to show it in detail before a customer buys it. You’re also projecting the image of a business that’s ready to provide useful information to its customers. Again, this is a plus for the buyer.
Where do you start?
Check out our top tips for taking full advantage of your videos.
- Be direct. If you start your video by showing your logo and playing music, for example, limit it to two seconds – your customers aren’t watching the video to see your logo.
- Find out what questions your potential customers have before they make a purchase. Answer them clearly and simply.
- Show, don’t tell. It’s always more effective to demonstrate something than to explain it. Suppose that you want to market a revolutionary new axe to chop wood. What will be more convincing: someone saying to the camera “Our axe is really fantastic” or someone chopping wood with unbelievable ease?
- Be concise. Don’t try to say everything in your video. Your objective is to make your customers want to take the next step, which is contacting you to learn more. Concentrate on the essential and aim for a length of 60 to 90 seconds.
- Set aside a sufficient budget. You don’t need to spend a fortune, but make sure the quality of your video matches your brand. A bar targeted to a student clientele will do fine with an amateur-looking video, but a five-star hotel will need to produce a video that matches its image.
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1 Unless otherwise indicated, the statistics cited in this article are from http://animoto.com/blog/business/small-business-video-infographic.